Education Like You've Never Experienced

Imagine a conference that gives you strategies you can put into action right away

Imagine learning from a diverse group of professionals drawing on decades of collective knowledge from multiple fields

Imagine an experience that provides continuous education, support and mentorship before, during and even after the conference

Imagine a two day conference specially designed to give you the best experience possible - no 300 person ballrooms here!

Imagine a conference that could change the course of your career and your life

The PTC Conference is designed to do all this and more!

Teresa Ojinma, Certified Exercise Physiologist

You will be inspired!

Teresa Ojinma, Certified Exercise Physiologist

This was the best conference that I have ever been to related to the field of fitness and personal training. It covered relevant topics such as training, nutrition, coaching, marketing and self care with a self-directed action plan to put into practice what was learned. I have been to a lot of conferences in my career, but this one was exceptional because the instructors stayed throughout the whole conference to answer any burning questions during the breaks. Additionally, the opportunity for other professionals to share their knowledge and expertise with each other during the conference was an invaluable experience. The PTC team effectively created an environment where continual learning and sharing was possible even after the conference had ended. If you are looking for a place to learn, grow, and connect with other fitness professionals, plan to attend the next Personal Training Collective conference. This is a team with heart. You will be inspired!
Megan Schrag, Personal Trainer

It's an amazing support system!

Megan Schrag, Personal Trainer

At the Personal Training Collective I met other like-minded trainers that focus not just on the physics of Personal Training but also the person. We covered topics on nutrition, mental health, biomechanics, and they all interwove into each other just like they do in our clients. I am a heart centered trainer who cares for the person in their totality and the Personal Training Collective does too. Thank you for an amazing conference and an amazing support system.
conference participant

Great connections!

conference participant

Great job on touching on all the important and most often overlooked areas of personal training. Working on self-care, being present, showing up for our clients and creating a space for them to work through their challenges in a safe non-judgmental environment. It was a good balance between training, nutrition, coaching, and facilitating our own goals and business success. I enjoyed the opportunities to connect with the instructors and trainers to freely share our knowledge and experiences.
conference participant

Best Personal Training conference ever!

conference participant

I appreciate the time provided for communicating with other trainers. This is the best personal training conference I have been to because of everyone working together for the two days and getting to know and feel comfortable/creative around each other. Everyone is eager to share knowledge and feels on the same page. Also, the presenters are very knowledgeable and provide great insight into the many facets involved in personal training, including the physical component, nutrition, business, balancing the often hectic personal life of a business person, and other insights such as trauma that can affect ourselves and our clients.

What You'll Learn

Increasing client retention - leveraging adult learning principles to increase your bottom line

Presenter: Brenda Adams

We’ve all heard the saying, it’s way easier to keep an existing client than to be out pounding the pavement looking for a new client. So how do you stack the deck in your favor so that more of your clients renew? The answer might surprise you, learn how they learn. When we understand how a person learns we can structure our sessions, and our training, in a way that keeps them coming back for more.

Diet trends - navigating the fads & the fiction

Presenter: Michal Ofer

Every year there are a few diets or eating plans that seem to take the country by storm - everyone’s doing it. Although not necessarily within your scope of practice, understanding how your clients are choosing to eat, knowing what to expect and coaching them on where and how to find out about better choices is an important part of their success. Michal will go over some of the newest diet trends, their benefits and drawbacks and how to effectively work within your scope and manage the fuelling of your workouts.

Are your client's overtraining or under-recovering

Presenter: Brian Justin & Michal Ofer

This workshop will go into a holistic approach to managing the training response so that your client can maximize the S.A.I.D. training principle. Building a high-performance lifestyle for your client will augment what they do in the gym and reduce the risk of overtraining. This means addressing their dream, thinking styles, fuelling routines, moving choices, and sleeping rhythms. This workshop will be in conjunction with Michal Ofer so expect some knowledge bombs, actionable grenades, and some sword piercing suggestions.

Against all odds - adherence to behaviour change in a complex world

Presenter: Laura Loudon

There’s a reason “exercise more, eat less” doesn’t work for 95% of the population – it’s an overly simplified dogma that is disconnected from the complex world we live in.  We can all agree that life is complex, so why do people keep using the same linear thinking to promote healthy lifestyles expecting these will hold up to the complexity and unpredictability of the world we live in?  

In this session you will explore new strategies to think differently about how you help your clients navigate their most wicked problems and finally achieve consistent, long term changes.  You will learn how to see the big intricate picture, and work within that complexity to discover those key leverage points that will have the most impact in improving the lives of your clients – you will become a systems thinker.

Building resiliency - what personal trainers have taught us

Presenters: Brenda Adams & Laura Loudon

There’s a lot of talk out there about building resiliency and there’s a TON of information on how to do it. But what strategies seem to work best for Personal Trainers specifically? For the past year The Personal Training Collective has been working with Personal Trainers in the area of building resiliency, and in this session, Brenda and Laura will share with you the most effective strategies that made the biggest difference.

The low back blueprint

Presenter: Brian Justin 

8 out of 10 people will experience low back pain at some point in their life. So essentially everyone! This workshop will work through Brian’s approach to back pain when he works with his own clients. You will learn what things to observe, modify, and teach in your programs both in the gym and outside of it. This workshop will be entertainingly info-packed so expect to be joyfully overwhelmed and filled with learning motivation! This workshop will provide a blueprint when your client’s insufficient back walks through your front door.

Your brand stand

Presenter: Isabelle Mercier 

Do you know what your brand stands for? When you have a strong brand stand - a strong premise – you’re able to get people’s attention in a way that no other marketing strategy can. Period. Knowing and owning your Brand Premise allows you to instantly cut through the noise by getting the attention of your ideal clients AND repelling the non-ideal ones. 

Member Mini-Sessions

These conference mini-sessions are each 30 min long and delivered by 3 exceptional members of the Personal Training Collective.  Each of these trainers will draw from their unique backgrounds and skillsets to deliver an impactful learning experience.  

This year's topics include: 

  • Marketing & Branding by Irina Almasan
  • Meal Prepping and Planning by Katie Larsen
  • Exercise & Anxiety by Leslee Montgomery

Conference Logistics

The 2019 PTC Conference is taking place at the Civic Hotel in Surrey. The hotel is beside Surrey City Hall and is easily accessible by skytrain.

Dates and Times:


  • 8-8:30 registration open
  • 8:30-4:30 conference sessions
  • there will also be an optional evening social


  • 9-5 conference sessions

Countdown to Conference

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Our Presenters

  • Brenda Adams

    Founder & CEO of The Personal Training Collective

    Brenda Adams

    Brenda earned a bachelor’s degree in kinesiology from Simon Fraser University, which means she spent four (okay, maybe six) years studying the human body and how it functions.She's also a Certified Professional Co-Active Coach (a life coach). And finally, she has her master’s degree in adult education.So her knowledge about the human body, combined with the tools she's acquired as a life coach, and her understanding of how adults learn best, are the reasons why she's the one to do this work.From the experience side of things, Brenda has been a fitness professional for over 23 years. In that time she has had the opportunity to work for provincial fitness organizations, to chair the National Fitness Leadership Alliance and to run one of the largest fitness centres in Canada.One of her greatest passions is teaching. Whether it be a fitness theory course or a Personal Training Course. She thrives on taking knowledge and making it easy for people to learn and understand.
  • Brian  Justin

    Director of Education

    Brian Justin

    Brian is currently a Kinesiology Instructor at the University of the Fraser Valley in Abbotsford and Chilliwack BC. He earned his Masters and Bachelor degrees from the University of British Columbia. Brian’s areas of concentration are exercise physiology, strength and conditioning, injury management, and exercise testing and prescription.He is a Certified Exercise Physiologist (CEP) through CSEP. Additionally Brian is an NSCA Certified Strength and Conditioning Specialist, CSEP- Certified Personal Trainer, CHEK Level 1 Practitioner (Corrective Holistic Exercise Kinesiologist) , CHEK Holistic Lifestyle Coach Level 2, Functional Movement Screen Level 1 specialist, Somatic Exercise Coach, and NASM Performance Enhancement and Corrective Exercise Specialist.Brian’s clientele has ranged from post-rehabilitation to recreational and varsity athletes and everything in between. Besides teaching students and training clients, he currently authors manuals and articles. He has contributed to 4 chapters in Human Kinetics Publisher’s book Foundations of Professional Personal Training and 3 chapters in CSEP’s Health-related Exercise Prescription for the Qualified Exercise Professional 1st Edition (in press).Currently, he is finishing up his first book entitled Therapeutic Physical Assessment and Training. Brian is passionate about spreading the word on the benefits of physical activity for health, performance, and injury prevention.
  • Michal Ofer

    Functional Nutritionist

    Michal Ofer

    Feeling awesome all the time is possible! As a functional nutritionist it is Michal Ofer’s purpose to educate and guide individuals to take control of their health, embrace their bodies and realize their individual ultimate life experience through understanding the power of true wellness.With a degree in life sciences, she has studied functional nutrition and digestive health through the Institute of Integrative Nutrition, the Institute of Functional Medicine, Stanford University and University of Colorado (Boulder) along with the mentorship of many leaders in the alternative nutrition community all over the world. Michal is currently pursuing a Masters in Human Nutrition and Functional Medicine to further understand the integral role food and digestion play in all aspects of physiological function.Food choices create the foundation to fuel, drive, motivate and heal. Optimal fueling of the body, along with a strong, healthy resilient digestive systems are the keys to achieving unimaginable levels of health and happiness.Michal consults with clients and runs group and corporate nutrition and digestive health programs. She is a partner and content creator for, offering online solutions to digestive concerns. She is also a cookbook author, amateur chef, avid yoga practitioner and volunteer for women’s advocacy.
  • Laura Loudon

    Health Promotion Strategist

    Laura Loudon

    Laura holds a Bachelor of Science in Kinesiology from Simon Fraser University and a Certificate in Systems Thinking from Cornell University. She blazed her personal training and exercise rehabilitation path in the world of municipal recreation, later specializing in exercise for chronic conditions. Laura is a Certified Exercise Physiologist with both the Canadian Society for Exercise Physiology and the American College of Sports Medicine. After over 10 years working with clients, Laura seized the opportunity to move into health-related project management and community development. She has helped build many projects from the ground up including the BC Physical Activity Line and a community-based childhood obesity prevention project Live5210. Laura currently works as a Project Manager in health care system improvement. Laura firmly believes that Personal Trainers are a vital partner in our quest to create healthier communities, but are often isolated from broader community health initiatives and other health professionals. As the Health Promotion Strategist with the collective Laura hopes to bridge this gap by bringing Trainers the latest news, science, knowledge and skills to improve the health of their clients and the communities they live in.
  • Isabelle Mercier

    Brand Strategist + Business Coach

    Isabelle Mercier

    Isabelle is a momentum generator – pure and simple. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences. As host of, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth. Her biggest strength is her no BS approach – she tells it like it is and is not afraid to share with people what to do and how to do it. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people has gained her worldwide influence and recognition. Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few. With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success – while having a blast doing it.